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Meet Care4Growing
the smart grower's virtual assistant

Care4Growing is the digital platform that brings the agricultural and horticultural sectors closer together, making them better, stronger and more efficient. The grower is central, and suppliers and many other partners in the sector can plug in to work together.

Smarter every day,

on and off the field

Meet Henk, the virtual assistant in the field that proactively guides growers, simplifies administration and makes their organisation more efficient.


That is Care4Growing. An indispensable tool that guides the entire process – from cultivation to delivery – and is only getting smarter and larger.

"It’s a very concrete application for the people on the ground and a strong innovative and cooperative initiative."

Flemish Minister of Agriculture Hilde Crevits

Benefits for the agricultural and horticultural sector

What is the added value of this platform for its users, the growers? And why is it so important that other partners from the sector are part of Care4Growing?

for growers

Care4Growing is a smart assistant that supports you in your daily tasks. It simplifies your administration and improves your organisation.


  1. You are always informed quickly and effectively, from crop management to crop protection and current prices.
  2. You will find all information in one place – clear, well organised and always up to date.
  3. You build expertise by handling data and sharing knowledge.


for partners

Care4Growing is becoming the digital ecosystem in our sector. External partners can connect to the platform and work with the growers.

  1. You place yourself at the heart of the industry. We are building a digital ecosystem around more than 3,000 growers.
  2. You work together with the grower even more effectively. You guide the grower, both in his office and on the field.
  3. Together we are making the sector grow. We are building the (digital) future of the grower.


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